Forbes Magazine: Dallas Cowboys worth 1.85 billion


Still America’s Team……

According to estimates from Forbes magazine, the Cowboys are worth $1.85 billion, making them the highest-valued franchise in the NFL and tying them with the New York Yankees as the most valuable franchise in all of American sports.  Jerry Jones spent an estimated $140 million to buy the Dallas Cowboys in 1989, has seen its value skyrocket over the last 23 years, and the team is expected to continue to thrive going forward thanks in large part to the Cowboys’ state-of-the-art new stadium. Not that Jones is hurting for money, but Forbes estimates that he’ll be able to make another $15 million a year or so in annual revenue if he sells the naming rights to Cowboys Stadium.

The Dallas Cowboys generates more than $100 million dollars annually from premium seating and nearly $60 million dollars from sponsors like AT&T, Bank of America, Ford Motor and PepsiCo.

The only other NFL teams on the top ten list two of them play in the NFC East at No.5 the The New England Patriots (1.4 billion), at No.6 the Washington Redskins ($1.56 billion), and No. 9 the New York Giants ($1.3 billion). 

For the full list click here.

Sources: Forbes.Com, ProFootballTalk.com

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